CRX – Card Recipient Experience

 

You create the most delightful card that moves went you pull a slider or you create a box card that folds flat, and the recipient of the card gets it in the mail and has no idea how to make it work.  This is not the ideal card recipient experience (CRX) you want.

 

In the web designers world, they talk about User Experience (UX). For us in the not so digital field of card designers, we need to think about CRX or how we let our users know how to operate the card if the recipient is not use to receiving interactive cards.

 

Arrows indicating direction to pull a slider tab are common.  Including a diagram of how a box card should look when completed is simple enough. Or you can get creative and string a “pull here” tag on a thread that can be removed once used.

A great card is both beautiful to the eye of the beholder and easily explained if it involves moving parts.

 

Dies/Stamps Used:

 

You’re In My Thoughts Box of Flowers

Lawn Fawn Scalloped Box Card Pop-Up

Build -A-Bouquet Stamp Collection for Papercrafter magazine issue 118 

Stamped in black ink and colored with Crayola Signature Brush & Detail Dual-ended Markers

 

Tea and Tulips Box of Flowers

Lawn Fawn Scalloped Box Card Pop-Up

Stampin’ Up’s Tearoom Copper Vinyl Stickers

Stampin’ Up’s Tea Room Specialty Designer Series Paper

Tea Room Memories & More Card Pack.

Shaded Tulip Stamp & Layer set by Susan Bates for Papercraft Inspirations magazine, issue 182

CraftSmart and Hampton Art mini ink pads.

 

Paris Easel Card

Paris in the Springtime Die set from Die Cutting essentials  issue 49

Karen Burniston’s Pop It Ups for Elizabeth Craft Designs 1104-Hanging Charm Pull Tab die set

“Pull Here” stamp from Concord and Ninth’s Mail Drop Stamp Collection

 

 

3 thoughts on “CRX – Card Recipient Experience

  1. Just love all three of these cards…and you are so right.. a little note of explanation for how to operate an interactive card is a thoughtful addition.

    Like

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